Fresh Ink is a new, contemporary UK playwriting festival celebrating emerging writers, live performance and community creativity.
The challenge was to create a visual identity system that felt playful, accessible and easy to apply across a fast-moving festival environment, while still allowing space for artist collaboration and future growth. I developed a scalable brand system spanning illustration, print, social media, signage and live event applications. This included creating adaptable illustration guidelines for collaborating artists, alongside practical design guidance.
Brand guidelines & communication tools - developed flexible visual frameworks and templates for long-term organisational use
Scalable visual identity system- built for internal implementation, artist collaboration and multi-platform campaign rollout
Event photography & audience documentation - captured festival programming, artist activity and public engagement across live events
Client
Work
Year
Middle Child
