Classic, elegant and refined are the core principles at the heart of East Yorkshire's local gem, Hugh Rice. This business has grown and strived to provide craftsmanship and luxury to its customers for the last 55 years. Naturally we were honoured to provide the 2020 Christmas Campaign marketing collateral this year.
The center goal of this campaign was to utilise existing realia and the store's 2020 decoration collaboration with Floral & Lace. High end imagery was shot and produced from the existing Hugh Rice range on site where it then was developed into targeted marketing material.
Substantial editing and development was undertaken to ensure consistent and refined final works.The end result produced classically beautiful and consistent advertising that held its own against the many polished and prestigious jewellery brands (such as Rolex, Swarovski and Pandora) that home themselves within Hugh Rice stores in Hull, Beverley and Harrogate.