Bringing a classic, speak-easy experience to Hull, The Safehouse provided creative and delectable cocktails, delivered with theatrical flair.
By creating archetypes for drinking demographics, we were able to personify them in order to create characters that promoted different drinking customers. Each drink delved deep into the life of the character, revealing in the description of the drink, a story. Secret menus were also implemented throughout the venue, with each signature drink revealing more secrets about the character.
This was an ambitious concept to market to Hull. With quality and narrative being at the forefront of the business, content had to be exciting and mysterious.
Prior to the launch event of the project, particularly influential figures within the Hull community were contacted to share a promotional image, and nothing else. With personalised and outgoing brand tone-of-voice, we produced marketing and high quality content including photography, videography and high-quality targeted ads.