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FReedom Festival

Festival Branding & Comms

Branding Alignment
Creative Direction
Illustration
Festival COmms and signage
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(Featuring photography by Tom Arran)

Client

Freedom Festival Arts Trust

Year(s)

2022-25

About

An award-winning UK arts organisation delivering large-scale public festivals, contemporary performance and community-led cultural programming across Hull and beyond.

Deliverables

01

Led creative rollout across print, digital and public-facing festival campaign materials.

02

Designed large-scale brochures, advertising assets and environmental festival graphics.

03

Produced branding alignment, illustration support and accessible visual communications.

04

Restructured festival website UX to improve audience accessibility and navigation.

"Jessy’s enthusiasm and energy allowed us to sail through the initially overwhelming undertaking with ease. Her design and visual eye is to a sky-high standard, we really couldn’t have been happier with the process and end results. Jessy’s bespoke and individualised approach is refreshing, we highly recommend her for large-scale creative projects as a design lead. She has quickly become my default go-to for any future project moving forward.”

Jenni Harrison, Former Head of Marketing, Freedom Festival

Festival Output

The 2022 Freedom Festival campaign was a large-scale branding and communications project spanning brochures, signage, advertising, impact reports and public-facing festival materials.

Alongside campaign rollout, Studio Blue developed infographics, custom illustration, iconography and city-wide visual assets designed to support accessible audience communication across both print and digital applications.

The challenge was creating a flexible visual system capable of supporting diverse cultural programming while remaining cohesive, playful and easy to apply across high-volume festival output.

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All artwork, designs, and written content on this website are the intellectual property of Jessica Zschorn  / Studio Blue Creative.Use of this material for training AI models or machine learning purposes is strictly prohibited.Please respect the integrity of human-made work.
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