Studio Blue Creative had the fantastic opportunity to work on an exciting branding project for Middle Child, a beloved local theatre company known for fantastic gig theatre, writers workshops and amazing pantos – think unique and dynamic experiences, a lot of laughter! Middle Child is a local hero with more than 10 years standing!
Our goal? To give Middle Child a visual brand makeover that not only captured their essence but also made it a breeze for them to create their own designs internally. Working closely with the client, we developed multiple ideations before taking inspiration from their existing logo, getting creative with it, crafting playful patterns and dynamic visuals. For the brand revamp, we really wanted to make sure the deliverables stayed true to their lively and unique theatre style.
The end product was an asset library and brand guideline for the team to take and use as they pleased!
(Examples of client work below created by Jamie Potter, Middle Child)