" A drink of such mythic reputation it was whispered that one sip would be enough to transform the drinker into a shambling agent of the primordial masters that once held dominion over the young world."


Client:

ROUGHNECKS 
DIY COCKTAILS

Location:

CARDIFF, UNITED KINGDOM

" We had no clue what kind of brand design we wanted. Studio Blue provided concept brand designs to help identify a design path to follow. Jessy was open to our requests and offered useful advice to help narrow down a brand design we are happy with. She also went over and above to provide us with brand guidelines to ensure our marketing remained consistent with our brand design. Highly recommend Jessy from Studio Blue."


"A concoction of Rums, Spices and Forbidden syrups hidden behind coded recipes and oaths of silence. A drink of such mythic reputation it was whispered that one sip would be enough to transform the drinker into a shambling agent of the primordial masters that once held dominion over the young world."

For Roughnecks, Studio Blue provided a product marketing concept exploring the origin of the Zombie Cocktail, the product itself being a premium ready-to-drink Zombie. Inventing an exciting narrative that surrounded the adventures of Fitz & Ed, two brave bartenders and talented that stumble upon, one fateful night, the zombified body of the famous Don The Beachcomber. The famous Don The Beachcomber found on a beach... in a coma?!

Upon resurrecting this classic, Bartender icon, we developed our brand imagery around the antics of the trio creating a engaging brand that celebrates the pride and playfulness within the creative bartending scene of Cardiff and the UK, home to a number of powerhouse creative and classic cocktail venues.

Deliverables included brand & logo development, custom illustration, packaging design and bottle label design, a branded online E-Commerce website and consultation throughout the process.

Product to be fully launched in Spring 2022.



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Copyright (2021/2022) Studio Blue / Jessica Zschorn / Edward Hardy / David "Fitz" Adams
Project members: Jessica Zschorn, William Thompson, Holly Akrill & Veez Nixon