FrancisMalcolm, at its heart, is a user friendly approach to an up-and-coming Facebook marketing brand.
The client required an engaging brand identity and strategy that was user-friendly and exciting enough to hold its own against a competitive industry.
Since the core service of Francis Malcolm was Facebook Advertising, particular effort needed to be shown in the marketing collateral of the brand.
We developed a visual identity that gravitated around easily accessible and license free imagery - it was an extremely cost effective, yet creative approach.
By outlining the tone of voice within the guideline document, we paired considered copy and tone of voice to present a strong, and clear brand identity and effective, smart advertising.
A site was developed that was straight-to-the-point and user friendly (site managed by Gravitas Studio). The design pointed any visitors with ease to services and contact forms, being careful not to overload a viewer with information.
Attention was retained with fun and vibrant imagery that was positioned amongst considered white space, allowing the user to breath and enjoy the content.