Hull52 is a non-profit, pocket-sized-art-gallery project that supports and promotes the diverse local talent within the Hull creative scene. The final product was a 52 piece playing card set that showcased artist's work.
We were excited to be involved with a project that had such a positive impact on local artists. The project boasted £2000 of locally donated funds by the end of the campaign, allowing for 500 packs of cards to be printed, and all proceeds went directly to support Hull's local independents.
Hull52 is a non-profit, pocket-sized-art-gallery project, that supports and promotes the diverse local talent within Hull’s creative scene. The final product was a 52 piece playing card set that showcased the artists’ work.
We were excited to create and manage a project that had such a positive impact on local artists.
The brand was designed to explore the concept of the Venn Diagram, originally invented in Hull in the 19th century. With the project celebrating the diversity and creativity in Hull, it was important to us that these themes were explored within our design approach for Hull52. The end result was a cohesive and recognisable version of a well-known concept from within Hull's creative scene.
For this project, we provided a comprehensive and detailed proposal that encapsulated the marketing values. It introduced weekly brand meet-ups, planned future events and video-marketing collateral.
Due to the nature of the project, much marketing collateral could be generated from the artists themselves. The proposal utilised the existing assets within the project, keeping the overall budget in mind.
Continued video marketing, that interviewed and explored the lives and the working processes of the artists, further drove forward interest and organic reach within local art communities.
A sophisticated, one-page slider website was developed and designed to reference the card shape motif of the project. The site was also very user-friendly and simple as its purpose was to encourage applications from artists.
Adam Kerr, our design affiliate, created all branding collateral and continued to be the driving force behind the remarkable Hull 52 project.
The project boasted £2000 worth of locally donated funds by the end of the campaign, allowing for 500 packs of cards to be printed at a retail price of £12/£13 each. These packs were then donated to local independents, with all proceeds going directly to them, in order to help support them throughout the pandemic.
BRAND IDENTITY &
RESPONSIVE LOGO DESIGN