Bringing a classic, speak-easy experience to Hull, The Safehouse provided creative and delectable cocktails, delivered with theatrical flair.

Client:

JAMIE DEL GROSSO

Location:

HULL, UNITED KINGDOM

Bringing a classic, speak-easy experience to Hull, The Safehouse provided creative and delectable cocktails, delivered with theatrical flair.

By creating archetypes for drinking demographics, we were able to personify in order to create characters that promoted different drinking customers. Each drink delved deep into the life of the character, revealing in the description of the drink, a story. Secret menu's were also implemented throughout the venue, with each signature drink revealing further more secrets about the character.

This was an ambitious concept to market to Hull. With quality and narrative being at the forefront of the business, content had to be exciting and mysterious.

Prior to the launch event of the project, particularly influential figures within the Hull community were contacted to share a promotional image, and nothing else. With personalised and outgoing brand tone-of-voice, we produced marketing and high quality content including photography, videography and high-quality targeted ads.

BRAND IDENTITY 
RESPONSIVE LOGO DESIGN
PRINT DESIGN
PHOTOGRAPHY
MARKETING COLLATERAL
CREATIVE STRATEGY
CUSTOMER JOURNEY
WEB DESIGN

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