Primarily interacting on a face to face basis with clients, Obi needed a confident visual approach to his Personal Fitness Training service.


Client:

OBI ONE STRENGTH

Location:

LONDON, UNITED KINGDOM

" We had no clue what kind of brand design we wanted. Studio Blue provided concept brand designs to help identify a design path to follow. Jessy was open to our requests and offered useful advice to help narrow down a brand design we are happy with. She also went over and above to provide us with brand guidelines to ensure our marketing remained consistent with our brand design. Highly recommend Jessy from Studio Blue."

The logo concept drew inspiration from militant motifs and centred strongly around the concept of personal improvement and physical gain. Paired with approachable and user-friendly aesthetic, the end brand result was a confident and reliable service that allowed customers could invest their trust into Obi.

A strong and easy-to-follow branding document was developed to ensure future brand consistency across all of Obi's business network. Multiple logos were developed for responsiveness and purpose, working on all shades of backgrounds. Consideration to tone-of-voice was also implemented into the typography section.

Alongside the branding guideline, additional brand support was created in the form of business cards, email footers and marketing content.

BRAND IDENTITY &
BRAND GUIDELINES
RESPONSIVE LOGO DESIGN

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