FrancisMalcolm, at it's heart, is a user friendly approach to a up-and-coming Facebook marketing brand.

Client:

FRANCIS MALCOLM

Location:

HULL, UNITED KINGDOM

The client required a engaging brand identity and strategy that was user-friendly and exciting enough to hold it's own against a competitive industry.

Since the core service of Francis Malcolm was Facebook Advertising,  particular effort needed to be shown in the marketing collateral of the brand.

We developed a visual identity that gravitated around easily accessible and lisence free imagery - it was an extremely cost effective, yet, creative approach. By outlining tone of voice within the guideline document, we paired considered copy and tone of voice to present a strong, and clear brand identity and effective, smart advertising.

Working closely with Gravitas Studio, a site was developed that  was straight-to-the-point and user friendly. The design pointed any visitors with ease to services and contact forms, being careful not to overload a viewer with information.

Attention was retained with fun and vibrant imagery that was positioned amongst considered white space, allowing the user to breath and enjoy the content.

BRAND IDENTITY
RESPONSIVE LOGO DESIGN
CREATIVE STRATEGY
WEB DESIGN

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Copyright (2019/2020) Studio Blue / Gravitas Studio/ Jessica Zschorn & Jamie Del Grosso/Joshua Hedges.